Prof. Nandhini B - Bannari Amman Institute of Technology

Experience Type	Organization	From	To	Total Experience
Engineering	Bannari Amman Institute of Technology, Sathyamangalam	01.09.2016

Degree	Specialization	Institute	University	Year of Passing
B.Tech.	Information Technology	Bannari Amman Institute of Technology	Anna University, Chennai	2014
M.B.A.	Human Resources and Systems	KCT Business School	Anna University, Chennai	2016

S.No.	Subject Area
1	Human Resources
2	Systems

Nandhini B, “Pester Power and Advertisement Influence on Purchase of Food Product by Kids in Coimbatore Region”, (IJEST) Vol.16,2022.

B Nandhini, J Ashok, “Restaurant Selection Behaviour among Young Adult Consumers – An Empirical Study in Coimbatore District”, Tamil Nadu, India TEST Engineering and Management,Pages.-2824-2833, 2020.

B.Nandhini, “Competency Mapping: Skill Gap Analysis for the Employees in a Logistics Company in Tamil Nadu”, India TEST Engineering and Management, Pages-2854-2863, 2020.

B Nandhini, D David Winster, “Reduction Of Logistics Cost Through Cross Consolidation Of Loads”, International Journal of Disaster Recovery and Business Continuity (Web of Science),Pages-2588-2595, 2020.

D David Winster Praveenraj, B Nandhini, K Karpaga Kavitha, “Level of Work life Quality and Enrichment – A Study among Workforce of Indian Retail Sector”, International Journal of Research and Scientific Innovation (IJRSI), Issue V, 2019.

B Nandhini, D David, “Winster Praveenraj, Work Life Balance of Women Faculty Members in Educational Institutions”, International Journal Of Creative and Innovative Research In All Studies (IJCIRAS),Pages-29-32, 2019.

Gokul Kumar S, Prasanth A, Sisili T,Nandhini B, “A Study on the Effectiveness of Advertisements With Special Reference to IDBI Life Insurance Co. Ltd., Erode”, International Journal of Advance Research and Innovative Ideas in Education,Pages-1921-1930, 2018.

Nandhini Balasubramanian, Nivethini D, “A Study of Multi Criteria Pharma Inventory Classification for a Hospital”, International Journal of Advance Research and Innovative Ideas in Education (IJARIIE),Pages-516-521, 2018.

Nandhini B, Ashok J, “A Study on the Types and Effects of Influence by Peers among Post Graduate Students in an Educational Institution JARDCS”, Pages-333-336, 2018.

Nandhini Balasubramanian, “A Study on The Level of Job Embeddedness Among The Employees of an it Training Firm”, International Journal of Advance Research and Innovative Ideas in Education (IJARIIE),Pages- 2207-2211, 2017.

Nandhini Balasubramanian, Isswarya A, “Comparative Study on Customer Satisfaction Between Amazon and Flipkart Customers in an Educational Institution”, International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), Pages-3632-3636, 2017.

Nandhini B, “A Study on Employee Engagement with Respect to Logistics Company”, National Conference on “Future Landscape of Sustainable Business Practices”, Rajalakshmi Engineering College, Chennai, 2024.

Nandhini B, “Twitter Sentiment Analysis on Hashtag Remote work”, International Conference on “Sustainable Development Goals and Business”, Department of Management Sciences, Hindusthan College of Engineering and Technology, 2023.

Nandhini B, “Pester Power and Advertisement Influence on Purchase of Food Product”, Virtual International Conference on “Metamorphosis of Modern Management and Research (IC 3MR 2023)”, BIT, 2023.
Dr.D.David Winster Praveenraj, Ms.B.Nandhini, “Comparative Analysis of Digital Marketing Practices by Key Players in Real Estate Sector in India”, ICSSR Sponsored National Conference on Industry 4.0: Recent Perspectives and Future Trends, Kongu Engineering College, Erode, July 2021.

Ms.B.Nandhini, Dr.D.David Winster Praveenraj, “An Analogy on Online Ride-Hailing Service Companies in Metropolitan and Non-Metropolitan Cities in Tamil Nadu”, ICSSR Sponsored National Conference on Industry 4.0: Recent Perspectives and Future Trends, Kongu Engineering College, Erode, July 2021.

Ms.B.Nandhini, Dr.J.Ashok , “A Study on PAssenger Satisfaction with reference to SETC and Omni Bus Transports”, Emerging Challenges of Global Business and Road Map for Innovative Solutions (ICGB-2019), Government Art College, Dharmapuri, December 2019.

Nandhini B, “A comparative study on peer pressure among youth based on gender”, National Conference on Education-Management and Social Sciences, Sankara Institute of Management Science, Coimbatore, March 2019.

Saranya K, Sountharya R, Nandhini.B, “A study on the effect of social media marketing on young consumers”, Digital Merketing:Scope and Opportunities, Department of SMS, BIT, October 2018.

Nandhini B, “A Study on Group Influence among the students in an Educational Institution”, International Conference on Restructuring the critical aspects of BEM (Business, Economy and Management), School of Management Studies, Bannari Amman Institute of Technology, Sathyamangalam, December 2017.

Nandhini Balasubramanian, “A Study On The Level Of Job Embeddedness Among The Employees Of An It Training Firm”, International Congress (Conference) on Building an Inclusive Leadership Ecosystem for Global Business, Department of Management Studies, Nehru Institute of Technology, Coimbatore, August 2017.

Nandhini Balasubramanian, Isswarya, “A Comparative Study On Customer Satisfaction Between Amazon And Flipkart Customers In An Educational Institution”, International Congress (Conference) on Building an Inclusive Leadership Ecosystem for Global Business, Department of Management Studies, Nehru Institute of Technology, Coimbatore, August 2017.

S.No.	Topic	Program	Venue	Date
1	Three days Virtual Hands-on Workshop on Building Personal and Business Information Websites Using CMS	Workshop	Bannari Amman Institute of Technology, Sathyamangalam	17.11.2021
2	Financial Aspects of Micro, Small and Medium Enterprise in India-including Salient Features of a Project report and Schemes of Assistance and Support available from Government Agencies, Banks, Financial Institutions, SCFs etc	Entrepreneurship Awareness Programme sponsored by EDI-Department of Science and Technology	Kaamadhenu Arts and Science College, Sathyamangalam	14.02.2017