S No | Faculty Name | Area of specialization | Journal Name | Title of the Paper | Published Year | Link |
---|---|---|---|---|---|---|
1 | Nagarajan S | Marketing | International Journal Of Innovative Technology And Exploring Engineering (IJITEE | A Research On Brand Switching Factors Of Millennial Customers On Toiletries | 2019 | Web Link |
2 | Nagarajan S | Marketing | International Journal Of Innovative Technology And Exploring Engineering (IJITEE) | A Research On Buying Behaviour On Organic Foods With Special Reference To Erode District | 2019 | Web Link |